upside marketing & sales

every story has an upside.

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upside marketing + sales

who we are

Upside is a small business. Six people, actually. We do great creative work, but what really makes us different is that we do it for an affordable price and we get it done on your deadline. Even if your deadline is kind of ridiculous.

Another thing you should know about us is that we don't do cool ads just for the sake of being creative. We know you're in business to sell something and we know how to help you do it.

upside marketing & sales

what we do

We let you talk to the creative people. Any time you want. That’s because we know there’s no real need for a middleman between you and the creative product. But don’t worry – we’ll still give you an account executive to keep track of important stuff like deadlines and budgets.

upside marketing + sales

contact us

If you're looking at this you've probably already talked to us. Either that, or you're from another agency and you're snooping around. Either way is fine with us.

Ralph Sullivan
20+ years' experience in advertising, marketing, media and research. Actually reads trade magazines.

Heather Gradowski
More than 10 years of experience as a writer, strategic thinker and broadcast producer. Thinks grammar jokes are funny.

Chris Blackwood
20+ years' working as an art director, creative director and even agency president. Has a mind that never stops. Never.

Upside Marketing + Sales, LLC
427 S. Whittaker Street
New Buffalo, MI 49117
Phone: 269-469-7170
Fax: 269-469-7176

upside marketing & sales

Big Ten Conference
An athletic conference that needed to show its support for women’s athletics.

upside marketing + sales

Fujifilm Graphic Systems USA
A graphic systems distributor that communicated with its sales force in a whole new way.

upside marketing & sales

Saint Margaret Mercy Healthcare System
A hospital that believed in its people and values.

upside marketing + sales

Quick & Reilly
A financial services company that was re-thinking its way of doing business.

upside marketing + sales

Intrepa
A technology company that focused on its customers.

upside marketing & sales

ITT
An industrial plumbing and heating company launching a revolutionary new product.

upside marketing + sales

TP Orthodontics
An orthodontics company that needed to reinvent its identity.

upside marketing & sales

Schlage
A well-known company with exciting new products.

upside marketing + sales

First Resource Federal Credit Union
A credit union that needed a new identity.

upside marketing & sales

Northern Illinois University
A fast-growing university that wanted to build its donor base.

upside marketing + sales

Janus
A financial services company rooted in reality.

upside marketing & sales

Vytec
A siding manufacturer that understood its customers.

upside marketing + sales

University of Notre Dame
A legendary football program driving to win.

upside marketing & sales

The Philadelphia
An old school candy company that wanted to get noticed.

upside marketing + sales

Vytec
A tough new siding product in a commodity market.

upside marketing & sales

Heraeus Kulzer
A respected dental company with something to shout about.

upside marketing + sales

The VSX launch was the largest new product introduction in the 90-year history of Bell & Gossett. It was also the most successful - sales of the VSX pump hit $3.5 million in the first seven months on the market. The launch was awarded the ITT Communication 2006 Award (Best Practice, Results/ROI category) one of only four awards given by ITT to its worldwide companies each year.

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